Forbes Performance
Brand Design

Dan Forbes, the man behind Forbes Performance, wanted branding that better reflected the three key areas of his online business: Training plans (non-tailored training plans), Bespoke (tailored training plans) and Wellness (fitness and wellbeing packages for businesses). 

Joining the first three letters together to emphasise ‘for’ pushes the message that Forbes is ‘for’ everyone. The linking promotes the idea that those who use the platform no longer have to train alone now that they’ve got a team dedicated to helping them.

When it came to creating the identities for each of the packages, I used block colours over dynamic photography to distinguish the offerings. As well as making it easier for clients to recognise the different  packages, it lends itself to being used on social media to build visual brand recognition.