godemand
Brand Identity • Illustrations • Print • Web Design

The team at godemand needed an identity that ticked multiple boxes. They wanted their branding to set them apart in the FinTech sector, without overlooking how they're part of GoCo Group (the parent company of GoCompare, Look After My Bills and other disruptive brands that have built up a strong reputation).

I created a clear direction including a logo that manipulates the letters G and D to become  a chain that represents ‘the hidden link’ between godemand’s customers and their users. The fluid-like gradient of the colour palette paired with bold icons and clean illustrations gives godemand the boost to sit alongside industry heavyweights whilst being confidently recognisable.